The Challenge
For years, Doug saw the potential of teaching horse training online but struggled to bring it to life. Doug knew he had a powerful program, but turning it into a scalable, accessible business proved harder than expected.
On top of that, the nature of horse training added a layer of complexity: success depended on personalized, nuanced instruction, not just passive video content.
With the pressures of health challenges, rising demand, and a desire to leave a legacy for his family, Doug needed a better system to coach remotely, deliver high-value feedback, and scale without sacrificing quality.
The Solution
In 2018, Doug discovered CoachNow — a platform that matched his need for simplicity, clarity, and effective video-based communication.
CoachNow's tools allowed his students to easily upload footage, while giving Doug the ability to respond with audio and timed feedback, replicating the depth of in-person training.
With CoachNow, he could serve both performance horse trainers and beginner riders more efficiently, focusing on critical moments in each session and reinforcing core techniques.
Having this digital solution supported his broader shift into high-ticket coaching, empowered him to build community through themed challenges, and gave him the infrastructure to bring on new coaches.
The Results
Today, Doug has successfully built a hybrid coaching business that supports a diverse community of horse enthusiasts, from green riders to high-performance competitors.
With CoachNow, Doug has established a powerful secondary revenue stream through digital coaching, allowing him to expand globally without losing the personal touch that defines his brand.
He's hosted remote competitions that build engagement and skill mastery, and he's using content and testimonials to drive high-converting ad campaigns.
Most importantly, Doug has transformed his business into a scalable, legacy-driven model — one that will serve riders, trainers, and his own family for years to come.
