The Challenge
Nicole had built a solid coaching business as a pitching expert in a rural area but struggled to scale beyond traditional 8-week programs.
While juggling in-person lessons and a teaching job, she was burning out and hitting a ceiling in both income and impact, earning around $70,000 annually between the two.
She knew she had big ideas and a loyal client base but lacked the structure, systems, and confidence to turn her coaching into a more sustainable, scalable business.
The real challenge was shifting from being “just a coach” to thinking and operating like an entrepreneur.
The Solution
Nicole made a bold pivot to a full-year subscription model, giving her business a predictable structure and stronger client commitment.
She was transparent with her community about the change, offering a six-month opt-out option to ease the transition—and only lost five clients in the process.
At the same time, she doubled down on her niche (pitching), began recording and repurposing her content, and created a streamlined four-month onboarding process that framed her coaching as a tryout rather than a purchase.
CoachNow played a central role, serving as the hub for private video feedback, organized drill libraries, group discussions, and progress tracking. These built a stronger, safer, and more engaging athlete experience, especially for the young girls she coaches.
The Results
Nicole has completely transformed her business, going from burnout to building a six-figure coaching brand in under two years.
She now works just 16 hours a week in person, has more demand than she can handle, and fills open coaching slots within hours.
CoachNow has become an essential tool in her athlete development system, helping her create structured learning environments, track progress, and build a tight-knit, judgment-free community.
Parents and athletes alike are her biggest advocates, driving strong word-of-mouth referrals. Nicole continues to expand into evergreen offers and high-efficiency systems, all on her own terms and without sacrificing the personal touch that sets her apart.
