The Challenge
Riley Dudar saw a major gap in the hockey development space: most coaching programs focused on team systems and game tactics, leaving little room for personalized skill development.
As demand for his off-ice training grew, Riley quickly realized that delivering high-quality, individualized coaching at scale would be a significant challenge.
He needed a way to stay deeply connected to each athlete’s progress, provide timely and meaningful feedback, and manage a growing roster of clients and coaches, all without compromising the hands-on, tailored approach that set his work apart.
At the same time, he was determined to build a business that could thrive beyond himself, requiring systems, support staff, and a scalable yet personal coaching model.
The Solution
Riley evolved his offering into a hybrid coaching model centered on skill development, mental performance, and year-round mentorship.
CoachNow gave Riley exactly what he needed: a centralized, easy-to-use space to organize athlete data, deliver personalized video feedback, and maintain clear, consistent communication.
Features like voice notes, annotations, and the ability to share clips in real time allowed him to replicate the depth of in-person coaching, even when working remotely. It also empowered his entire coaching staff to follow the same standards and workflows, ensuring a unified experience for every athlete.
By combining a high-performance culture with the right technology in CoachNow, Riley was able to scale without losing the personal, high-touch coaching experience that set Evolution Hockey apart.
The Results
Today, Evolution Hockey is a high-demand coaching service known for its personalized, results-driven approach. Riley and his team work with athletes at every level, including NHL professionals.
CoachNow has helped Evolution deliver on that value at scale.
With streamlined communication, faster feedback loops, and easy access to athlete progress, the platform has elevated the athlete experience while freeing up coaches to focus more on coaching and less on admin.
The result is a program that feels both elite and personal, something few coaching businesses at this scale can claim.
