About Us

We live and breath the business of Coaching/Training and do everything we can to make coaches’ lives easier while helping them make more money along the way.

Founded by Coaches for Coaches

CoachNow® formally known as Edufii® was founded by High Performance Coach Spencer Dennis in 2014 out of his real pains as a successful coach. 40+ hours per week sending emails, texts, youtube links etc. was driving him nuts as he strove to create the ideal learning environment for his athletes and their support network.

So, like most entrepreneurs he had an idea born out of real world needs but unlike most he was lucky enough to have 2 brilliant friends that knew tech and knew if they could fix it for him, they could fix it for every coach.

Flash forward to today – CoachNow has helped 1,000s of those in the business of coaching across 60 sports in 140 countries make a greater impact with their athletes and business via our cutting edge tech.

Brand promise

We want to help coaches create a better balance between work and life.

Coaching requires relentless teaching and passion that impacts generations of athletes. We want to help coaches by simplifying the way they collaborate and communicate, and ultimately save them time. Our goal is to be essential to the success of coaches and athletes around the world by enabling their relationships and development through the technology we create.