CoachNow Blog

More on Moonshots: Start Small, Dream Big

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Last month, we shared insights on "How to Be a Great Coach in 2024: Moonshots"—an invitation to dream big and set ambitious goals for your coaching business.

The reception to that blog was very positive, but I had several people reach out with follow up questions. In their responses I noticed a theme: How do I take these big aspirations and make them tangible and actionable?

And I get it… When you set ambitious goals, it’s easy to get overwhelmed. And, as I often stress, ideas don’t make a difference if you don’t act on them.

My advice? Start small and be consistent. Don’t overanalyze, just take action. Nothing’s gonna be perfect at the first go and you’ll never know what works for your business until you give it a try.

For today’s post, I’ll explain 3 simple actions you can take to start moving in the right direction.

Each of these tips should take less than 15 minutes to implement. And they act as a good foundation for the bigger growth you can achieve in 2024.

If you want more advice to supplement this blog, check out our highly popular post: 7 Steps for Creating and Scaling a Winning Coaching Business

Let’s get to it.

1. Carve Your Niche - Get Specific!

The foundation of a successful coaching business lies in understanding who you serve—and, just as importantly, who you don't.

Specializing in a niche not only sets you apart from the competition but also allows you to tailor your services to meet the unique needs of your target audience.

And remember: don’t just define yourself by the sport you coach. Focus on the unique outcomes you can deliver for your clients.

Do yourself a favor and take 15 minutes this week to write down exactly who you serve. Keep it specific.

E.g. rather than saying “I coach Baseball”, you can say “I'm a hitting specialist that helps aspiring college players increase their exit velocity to double their odds of getting recruited to a D1 school.”

“I teach Golf” can become “I help golfers take control of their mental game so they can shave their handicap by 25% in 12 months.”

It may seem small, but it makes a big difference in how you frame your coaching. Just thinking about your ideal customer is a super easy exercise and works as a great jumping off point for creating and reaching your bigger business goals.

2. Craft your “Elevator Pitch”

Here’s a question I want you to ask yourself: what makes you different from other coaches in your sport?

If you can’t answer that question in less than 3 sentences, take time this week to do so.

Like finding your niche, having an elevator pitch helps you to narrow your focus and provides powerful psychological clarity when you are setting larger goals.

Think of your elevator pitch as the key that unlocks conversations, opportunities, and ultimately, client relationships.

Keep it simple, memorable, and impactful. And make sure it resonates with your ideal client: addressing their needs and the specific ways your coaching can address them.

In a previous blog, How to Craft Your Million Dollar Message, I gave this template:

“ I help _______ achieve/do __________, so they can _________ with/without _________.”

Filling in those blanks is an easy small step you can take today to make progress towards your goals.

3. Audit and Simplify Your Digital Presence

From social media to your website, every platform is an opportunity to showcase your business and drive action.

However, the key is not just to BE everywhere but to optimize your presence for maximum impact.

Importantly, everything you do online should always funnel people into a single action (or CTA in marketing lingo). That action could be a discovery call, free event, eBook, or video library.

Or you could follow the hundreds of coaches who took my previous advice and build what is called an “Assessment Funnel”.

Big picture, the idea here is to offer a free assessment to your potential customers in exchange for their email address.

Once you have that contact info, you’re given the opportunity to demonstrate your value in a super tangible way and hopefully move the needle for an athlete who’s on the fence about your coaching.

Getting this up and running is SUPER easy. And there’s really no risk in giving it a try. You can learn more about this powerful strategy at the links below:

The Assessment Funnel: Your Blueprint for Coaching Success

Assessment Funnel Deep Dive

Take action this week to simplify your online presence and, where possible, create a clear funnel for potential customers. You’ll be surprised by how effective this small change can be!

Building a successful coaching business in 2024 starts with setting moonshot goals but requires actionable, consistent steps to reach them.

By finding your specific niche, refining your elevator pitch, and simplifying your communication channels, you lay the groundwork for sustainable growth and impact.

Remember, every big achievement begins with the decision to try. Start small, stay consistent, and watch as your coaching business reaches new heights.
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