Don't Coach Just Anyone
If you try to be everything to everyone, you'll end up being nothing to no one.
It is incredibly important to pick a lane
with your business and hyper-focus on one element of coaching that you know you do extra well.
I often make the joke that you shouldn't be the "CheeseCake Factory" of coaching.
Cheesecake Factory's menu includes every cuisine under the sun. Don't get me wrong, their cheesecake is great and the food is all decent
quality… But the reality is that no one thinks "I could really use a slice of Cheesecake Factory pizza right now".
Sure, pizza is on the menu
, but there is likely a pizzeria down the street that specializes in making just
pizza. Their specialization will almost always lead to a better slice that keeps you coming back when the craving returns.
In a similar fashion, adding specificity to your coaching programs, creates more demand for your services, not less.
Sell from a position of expertise and make your clients prove to you that they are a good fit. (For more on this topic, check out a previous blog post "Know Who You Serve (And Who You Don't)
If you don't set a clear boundary around who you coach, you will only add additional stress and pressure to your workload. You are doing yourself and your athletes a disservice if you try to fit a square peg into a round hole.
Look, I get it. it's easy to fall into a scarcity mindset when acquiring new customers.
But trust me, if you constantly bend your standards you will not struggle to make an impact and it will have a toll on your wellbeing.
Be clear about who your coaching isn't for
and stick to it.