CoachNow Academy

Our Blog

Welcome to our blog. Here you'll find weekly resources to help you unlock your time, income, and impact.

Hype the System Not the Tool
Learn how to leverage tools within a system to enhance athlete performance and build a successful coaching business.
12-12-2024
Choosing A Coaching App? Here's What To Look For
Tips for choosing the right coaching app, focusing on essential video features and improving athlete communication for better performance.
12-05-2024
Mastering the Art of Managing Your Team
Learn tips from CoachNow founder Spencer Dennis on effectively managing your coaching team to boost productivity, retain talent, and encourage innovation.
10-10-2024
3 Ways to Make Your Coaching Offer Stand Out From The Crowd
I know how challenging it can be to set yourself apart from competition. I want to share my advice on how to make your coaching offer stand out.
04-24-2024
More on Moonshots: Start Small, Dream Big
Start small & be consistent. Don’t overanalyze. Nothing’s perfect at the first go & you’ll never know what works for your business until you try.
02-29-2024
How to be a Great Coach in 2024: Moonshots
Every New Year, I like to write a philosophical blog covering "How to be a Great Coach in the New Year". This year I find myself coming back to one thing: Moonshots.
02-15-2024
Hook, Story, Offer: What it is and Why You Should Care as a Coach
The Hook, Story, Offer framework can be a powerful tool for growing your coaching business.
02-07-2024
Trust vs. Commitment - A Nugget of Advice
High-performance athletes understand this well. In the heat of the moment, you can't afford to second-guess yourself. You have to commit to your decision, give it your all, and follow through without hesitation.
07-09-2023
State of the Coaching Economy - Where Do We Go From Here?
I’ll be honest - right now the coaching economy seems to be in a bit of trouble.In fact, where I’m standing, I’ve been seeing quite a bit of panic coming from the coaching community.
06-15-2023
Assessment Funnel Deep Dive: Converting Your Coaching Leads Into High-Ticket Clients
Whether you're a new coach looking to build your business or an experienced coach wanting to increase your revenue, the assessment funnel is a perfect way to acquire high-paying coaching clients.
05-18-2023
The 7 Step Checklist to Launch Any Digital Coaching Product
My goal with this checklist is to give you the basics of everything you need both pre- and post-launch to help you hit all your targets (and, importantly, know what your targets ARE).
05-01-2023
What I Wish I Knew Starting as a High Performance Coach
I've had the opportunity to chat with coaches about their business & experiences coaching. Through all these conversations, I always ask a simple question.
02-16-2023
How to Make $100,000+/ Year Coaching Less Than 30 Hours a Week (Yes, Really)
The $100k Coaching Offer is an outline of the exact offer that’ll get you to $100k per year as a coach. It’s really simple when you break it down.
10-13-2022
Feeling Close to Burning Out in Your Coaching Job? Try Promoting Yourself
Early on in my career, I didn’t love my job so I took a risk and promoted myself. Here I give some quick tips on how you can think like an entrepreneur to create value for your business and reclaim control of your income, time, and/or location.
10-03-2022
You're a Coach AND an Entrepreneur
You’re an entrepreneur 1st, a coach 2nd. Entrepreneurs always think about ROI, they don’t sell their time for money, they collaborate with others, and they take risks. Be Bold. You never know what’ll work until you try.
10-02-2022
Top 3 Tips For Mastering the Art of Selling Your Coaching - You Got This!
You got this! Once you overcome the psychological hurdles, selling isn’t all that hard. You just gotta get out of your comfort zone a bit, experiment, and realize your job is to simply help your ideal client get what they want.
09-29-2022
Digitize Your Coaching: The Top 3 False Beliefs That Prevent You From Creating Automated Revenue Streams
Digitizing and automating that expertise is the first step to creating highly valuable and lucrative products. So today I want to highlight 3 of the false beliefs I hear most often when I encourage coaches to create alternative revenue streams.
08-25-2022
How to Establish Boundaries With Athletes
Here are my top pieces of advice for setting boundaries with your athletes. My goal here is to help you save time, increase your impact, and avoid burnout.
07-01-2022
3 Reasons Why You’ll Quit Your Coaching Job DON’T MAKE THESE MISTAKES
Back when I was coaching, I burned out and ultimately quit doing what I once loved. I don’t want to see you do the same.
04-21-2022
Why Does CoachNow Care So Much About the Business of Coaching? And What’s Wrong With Selling My Time for Money?
In the last 10+ years since I founded CoachNow, I’ve noticed a clear trend with “digital coaching” platforms. I’ve done my best to stay on the bleeding edge and learn from them to better address the real-world concerns of the modern coach.
04-08-2022
Want to be a Great Coach?
Now I know most people think "selfishness" has an inherently negative connotation, but that's not how I've come to see it. It all depends on context...
12-31-2021
Keep Your Coaching Specific
Just knowing the sport you coach isn't enough information for most clients to choose you over the competition. It's far more helpful to focus on the outcome that you help your clients produce.
11-26-2021