CoachNow Academy

Our Blog

Welcome to our blog. Here you'll find weekly resources to help you unlock your time, income, and impact.

3 Ways to Make Your Coaching Offer Stand Out From The Crowd
Trust Me. I know how challenging it can be to set yourself apart from your competition. There are SO many coaching programs out there…How can you ensure that someone chooses YOURS? Having seen and audited thousands of coaching businesses, I’ve...
04-24-2024
More on Moonshots: Start Small, Dream Big
Last month, we shared insights on " How to Be a Great Coach in 2024: Moonshots"—an invitation to dream big and set ambitious goals for your coaching business. The reception to that blog was very positive, but I had several people reach out with...
02-29-2024
How to be a Great Coach in 2024: Moonshots
This week, we announced that CoachNow was acquired by Golf Genius, an industry leader in Golf Software. (Don't worry, this won’t change anything about CoachNow, other than giving us the ability to innovate for you faster than we ever have.) In...
02-15-2024
“Hook, Story, Offer”: What it is and Why You Should Care as a Coach
—–– TL;DR The “Hook → Story → Offer” framework can be a powerful tool for growing your coaching business. A “Hook” should catch the attention of your ideal customer, the “Story” should pre-frame your unique solution, and the “Offer” should...
02-07-2024
Trust vs. Commitment - A Nugget of Advice
An old mentor of mine gave me some sage advice years ago that I still lean on. And it has to do with the difference between Trust and Commitment… Nope, they’re not the same thing. To illustrate, imagine standing on a golf course, preparing...
07-09-2023
State of the Coaching Economy - Where Do We Go From Here?
At CoachNow, our mission is to provide you with everything you need to succeed in your coaching business, including technology, education, and insights into the global coaching economy. And I’ll be honest - right now the coaching economy seems...
06-15-2023
Assessment Funnel Deep Dive: Converting Your Coaching Leads Into High-Ticket Clients
Whether you're a new coach looking to build your business or an experienced coach wanting to increase your revenue, the assessment funnel is a perfect way to acquire high-paying coaching clients. In this week's video, CoachNow Founder Spencer...
05-18-2023
The 7 Step Checklist to Launch Any Digital Coaching Product
In past posts, I’ve spoken extensively about the importance of diversifying revenue streams and leveraging your expertise through creating evergreen products. In fact, just a few weeks back, we launched the Level 2 ConnectedCoach Blueprint,...
05-01-2023
What I Wish I Knew When I Started as a High Performance Coach
Over the last decade, I've had the opportunity to chat with coaches from all over the world about their business and experiences coaching. Throughout all these conversations, I always ask a simple, yet powerful question: What would...
02-16-2023
How to Make $100,000+/ Year Coaching Less Than 30 Hours a Week (Yes, Really)
For the last 10 years, my mission has been to help coaches and trainers like you save time, make more money, and coach how and where you want. The last thing I want is for you to burn out on something you love. It happened to me, I don’t...
10-13-2022
Feeling Close to Burning Out in Your Coaching Job? Try Promoting Yourself
___ TL;DR Early on in my career, I didn’t love my job so I took a risk and promoted myself. It became a great win-win for myself and the business. This experience taught me the importance of always looking for growth opportunities, no...
10-03-2022
You're a Coach AND an Entrepreneur
TL;DR My #1 mindset tweak for coaches: you’re an entrepreneur 1st, a coach 2nd. Entrepreneurs always think about ROI, they don’t sell their time for money, they collaborate with others, and they take risks that pay off. Be bold....
10-02-2022
Top 3 Tips For Mastering the Art of Selling Your Coaching - You Got This!
I've been running CoachNow for nearly 10 years, working with thousands and thousands of coaches across 60 sports and 140 countries. During that time, I’ve had a LOT of conversations about the struggles coaches face in their businesses. One thing...
09-29-2022
Digitize Your Coaching: The Top 3 False Beliefs That Prevent You From Creating Automated Revenue Streams
Listen on the Go: SPOTIFY APPLE PODCASTS Last week, we received lots of positive feedback on our post about Digitizing Your Coaching Expertise. But knowing the various formats that digitization can take is a wholly different thing from...
08-25-2022
How to Establish Boundaries With Athletes
LISTEN ON THE GO: APPLE PODCASTS SPOTIFY Last week, we sent a blog about the importance of " being a little selfish" to establish boundaries in your coaching business. BUT, while it's one thing to know you should set boundaries, knowing ...
07-01-2022
3 Reasons Why You’ll Quit Your Coaching Job (DON’T MAKE THESE MISTAKES)
— TL;DR: Back when I was coaching, I burned out and ultimately quit doing what I once loved. I don’t want to see you do the same. In this post, I cover 3 common mistakes I’ve seen that are doing more harm than good and will ultimately make you...
04-21-2022
Why Does CoachNow Care So Much About the Business of Coaching? And What’s Wrong With Selling My Time for Money?
In the last 10+ years since I founded CoachNow, I’ve noticed a clear trend with “digital coaching” platforms. And I’ve seen a LOT of these businesses come and go in the last decade… I’ve done my best to stay on the bleeding edge and learn from...
04-08-2022
Want to be a Great Coach?
LISTEN ON THE GO: APPLE PODCASTS SPOTIFY Are you a coach planning to use CoachNow in addition to the slew of tools you're likely already using (e.g. WhatsApp, Email, Text, Facebook, etc)? If so, I'd rather you not use CoachNow at...
12-31-2021
Keep Your Coaching Specific
You may have heard me say, "the riches are in the niches". Far too often coaches and trainers define themselves by the sport they coach, rather than by who they serve and what specific promise or outcomes they are experts at producing. This is a...
11-26-2021