CoachNow's Playbook: Top 5 Blogs You Can't Miss from 2023!

2023 marked year 2 of the CoachNow Blog - weekly content tailor-made to help coaches like you save time while increasing your income and impact.

The blog is a testament to our dedication to the ever-evolving world of Sports-Skills coaching. Each piece encapsulates the essence of our commitment to enhancing coaching experiences, fostering skill development, and embracing innovation across the sporting realm.

This week, I want to take a look back at the top blogs of last year. These are the posts that received the warmest reception from our members and fans alike.

In these blogs, we've got tangible advice for growing your business, what makes a good Sports-Skills coach, and how to leverage CoachNow’s automation features to streamline your workflow. These just scratch the surface of all the great advice that can be found at www.coachnow.io/blog .

Let’s get to it! Here are summaries of the top 5 CoachNow blogs from 2023. You can click any link below to the posts in full.

 

This blog was our “theme of 2023” at CoachNow. Here we offer valuable strategies to transition your business model from lessons (aka: time for money) into a subscription-based, long-term development model. Here's a brief summary of the key themes:

• Retain Existing Customers: It’s far more cost-effective and lucrative to keep existing customers over constantly acquiring new ones.

• Increase Average Value Per Customer: Try upselling or cross-selling to existing customers to enhance their value. This should be framed as a win-win for you and your athletes.

• Optimize Net Retained Revenue (NRR): Focus less on raw profit and more on understanding and improving NRR, a key metric for long-term business health.

• Leverage Technology: Use technology, like CoachNow, to automate your more menial tasks and improve the value of your offer for your athletes.

Here we dive deep into the “Assessment Funnel”, a proven and highly-effective strategy to convert your coaching leads into paying clients. Here’s a summary of the step-by-step. Click above to learn more.

• Create a Landing Page: Design a simple, clear landing page to collect emails in exchange for a free assessment.

• Promote on Social Media: Use social platforms to direct potential clients to the landing page.

• Conduct Assessments via CoachNow: Use CoachNow to provide FREE personalized assessments for those who sign up.

• Offer a Game Plan Post-Assessment: Follow up with a detailed plan for improvement and a personal call to discuss coaching programs.

Encourage Commitment to Coaching Programs: Use this opportunity to convert leads into clients for high-ticket coaching programs.

 

We added a TON of new features to Spaces this year. Here are the top 5 tips for making the most of this key CoachNow communication feature.

• Capture and Post Content Within Spaces: Spaces act as a digital folder for athletes, streamlining video/image analysis and communication.

• Use Templates for Space Onboarding: Automate onboarding with templates to save time and establish clear goals.

• Message Athletes with Lists: Leverage the Lists feature to communicate en masse while maintaining personalization.

• Organize EVERYTHING with Tags: Utilize custom tags for easy access and organization of coaching content.
  
  

This post dives deep into one of the most powerful automation tools we’ve ever released. The potential of this feature is limitless — it’s been so cool seeing coaches build fully automated courses directly in CoachNow. Here are our tips for making the most of the feature:

• Create Collections for Common Drills/Mistakes: Utilize templates for frequently used drills or common mistakes for efficient coaching. When the issue arises, just apply that template directly to the Space - no more repeating yourself!

• Standardize Coaching Programs for On-Demand Sale: Leverage templates to sell automated, on-demand coaching programs.

• Automate Feedback Loop: Use automated messages for regular athlete check-ins to maintain engagement and collect feedback.

• Enhanced Engagement and Support: Automated templates help in consistently engaging with athletes, providing structured support and insights.

This year we focused considerable time on emphasizing the importance of Sports-Skills coaching. Here we outline the essential attributes that differentiate the best from the rest:

• Avoid Over-Reliance on Video Analysis: Balance technical feedback with holistic coaching strategies.

• Set Proactive Financial Targets: Have clear financial goals and strategies for your coaching business.

• Focus on Long-Term Athlete Development: Prioritize lasting coach-athlete relationships and long-term programs.

• Maintain Work-Life Balance: Establish clear communication boundaries and avoid burnout.

There’s WAY more advice in the blog, which was one of our most viewed of the entire year.

CoachNow remains dedicated to empowering coaches with knowledge, tools, and insights to drive success in the ever-evolving world of sports coaching.

Which blog did you find most helpful? Have an idea for a new blog? We want to hear from you!

Stay tuned for more groundbreaking content. Together, we’ll continue to push the boundaries of sports coaching innovation, skills training, and ultimately, helping athletes achieve their full potential, faster.